What is My Home Worth?

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Selling your Home in Western NC?

Our proven marketing can work for you, too.

Home For Sale! How many times each day do you see a sign like this?

Unfortunately, many times this may be the only marketing campaign an agent or ala carte Selling Service has provided a Seller, along with a listing in the local Multiple Listing Service. Sadly, with this type of “marketing” campaign, the Seller simply becomes another “fish in the pond” that a Buyer might see and hopefully make an offer.

However, insufficient promotion isn’t the only mistake many agents make. Some agents offer marketing plans that certainly seem comprehensive. The problem is that they’re delivering a one-size-fits-all marketing solution designed by a national brokerage with no regard for the individual property’s target audience.

The Internet has long eclipsed magazines and newspapers as the #1 source prospective buyers turn to when looking for a home. In fact, today over 85% of home searches begin online, making the development of a compelling Web presence a top priority for anyone wishing to sell residential real estate. Studies indicate, however, that presently only 25% of FSBOs use the Internet to market their home.

I will create a custom Web site for your home with the location. I will highlight your home’s individual key characteristics and make certain your site looks professional and is optimized for multiple search engines.

I will include a detailed description of your home and neighborhood, a floor plan, plenty of professional photographs, a map, and of course our contact information. If will also include a video tour of your home and perhaps even of your neighborhood. Video footage gives prospective buyers a much better feel for your home than pictures and enables you to zoom in on attractive details that are easily overlooked in photographs.

The key to your successful campaign with me will be a proactive effort to reach out to potential buyers by utilizing social media such as Facebook, Twitter, etc., to identify our target demographics and reach them in their own home.

As a Professional REALTOR® I am knowledgeable and experienced in identifying simple, low-cost repairs; suggesting easy improvements that provide a great return for a small investment; using staging techniques to make the house look bigger, cozier, warmer, more inviting, or to create moods that show your home in the best possible light; considering safety concerns that may arise in home inspections; and establishing curb appeal to draw buyers inside.

If your home can benefit from home staging, this is another option I provide (at my expense!) to separate your home from the standard empty house on the market. As a prospective buyer strolls through your home, she will feel the emotional tug and mental picture of her family actually living in their new home!

As an experienced professional, I am able to price your home correctly right from the start. This is crucial. Overpriced properties often linger on the market for many months, eventually selling for less than they are worth. Pricing your home too low, on the hand, may well result in a quick sale without the seller realizing that they could have gotten another $10k-$20k. My sell price vs. list price ratio for my clients is higher than that of the local MLS average! Earn the highest price for your home!

In today’s real estate market, it’s simply not enough to stick a sign in the front yard and list the home in the MLS. Contact The High Carolina Team To Sell Your Home Today!

Charles Martinez \\ Keller Williams from Movement Mortgage on Vimeo.

My Unique Value Position (how I can help you!)

Decades of experience in corporate sales, management, leadership development, and Human Resource skills: I have a long and dynamic track record of successful experience with sales and marketing tools and the demonstrated ability to negotiate or work with a highly varied range of people.

Working with DIVERSE people(s) and cultures.

I am from the New Orleans area, spent my youth and primary education in Spain and Italy, lived and attended school in Western U.S., served several years in Southeast Asia, trained in South Africa, and solo-trekked though the Southern Himalayas.

Mediation/Negotiation Skills

Years as a professional consultant to such Top 500 Clients as British Aeronautics, Kohler Manufacturing, and St. Jude Children’s Hospital.

Sales & Marketing Experience

Distinguished B2B sales manager and corporate Trainer of elite salespeople, many of whom were promoted to leadership positions themselves. Indicating excellence in training and selection, and a solid depth of Human Resource (people) skills.

I put these skills to work for you!

Referrals are the heart of our business. If you or someone you know is interested in buying, selling or investing in real estate, please call me. Thanks!